10 Common Video Production FAQs
When taking your first steps as a business into video production, there is a lot to learn.
With so many variables at play, there is no denying you’ll have many questions. How will you find the perfect video production company? How much does producing a video cost?
To help you navigate the early days of video production, we’ve provided you with the answers to 10 Common Video Production FAQs.
A Summary Of The 10 Common Video Production FAQs
- What type of videos should our business invest in?
- How long should our marketing videos be?
- Do we need to plan a marketing campaign before reaching out for video production?
- Is a script prepared for us?
- How much does corporate video production cost?
- Do we need actors?
- How do we measure the success of a video marketing campaign?
- How many videos should be made?
- How long does it take to produce a video?
- How often should we update our video?
10 Common Video Production FAQs
1. What Type Of Videos Should Our Business Invest In?
The type of video you business should invest in is entirely dependent on the type of marketing campaign being undertake.
Every brand film type has its own purpose. Each type can also be mixed and matched to build specific connection points with viewers.
As an example, if the aim of a marketing campaign is to attract staff, then a recruitment film would be crafted, with a focus of the ‘raising awareness’ and ‘promotion’ brand film types.
From another perspective, a business looking to increase lead generation may require both a short and long form video marketing strategy, involving many different types videos.
2. How Long Should Our Marketing Videos Be?
The duration of a marketing video is dictated by a few factors:
- the platform the video will be published on
- the format of the video (horizontal vs vertical)
- the ultimate aim of a marketing campaign
We define short form content as any video under 90s in duration, produced in a vertical format. On the other hand, long form content is anything 90s or longer in duration, and in a horizontal format.
Most marketing videos will range between 30-90 seconds in duration. For more informative films, such as tutorials, a video may be 10 minutes in duration or longer!
3. Do We Need To Plan A Marketing Campaign Before Reaching Out For Video Production?
The answer to this question is entirely dependent on the size of your business.
A sole trader business may not have the financial or people resources required to build out an entire marketing campaign for video production.
Contrary, a large, national wide business with their own marketing department does.
No matter this size of your business or the resources you have available, a marketing campaign can be created for you.
For small businesses with limited resources, we encourage you to connect with our strategic marketing partners, to build out your marketing campaign.
For larger businesses, typically a marketing campaign will already be crafted before reaching out for a video production company to put the cherry on top.
We have experience working with both small and large companies, and can can help you navigate building out a marketing campaign plan.
4. Is A Script Prepared For Us?
Not all video production projects require a script.
However, for projects that do, we produce a script for you that will successfully communicate the message of your marketing campaign to viewers.
5. How Much Does Corporate Video Production Cost?
Corporate video production costs are not fixed.
There are many variables at play that dictate how much a video may cost to be produced.
For example, the intended platform for distribution, use of actors, geographical distribution and overall campaign strategy are all variables that can either reduce or increase video production costs.
For a guideline on brand film pricing for Melbourne video production, check out our brand film service.
6. Do We Need Actors?
As mentioned, there are 5 different types of brand videos.
For the ‘promotion type’ we recommend utilising professional actors for the best result. This will ensure the subconscious messaging of this brand film type is as effective as possible. Using your in this situation may compromise the success of the film.
For the other 4 brand film types, your staff should be included as a priority to maintain authenticity, and build brand engagement.
7. How Do We Measure The Success Of A Video Marketing Campaign?
Setting Key Performance Indicators (KPIs) for your marketing campaign is critical for being able to measure the success of the video marketing campaign.
Each campaign is different, so each will have their own unique KPIs.
We work with you to identify what KPIs can be used to measure the success of a video campaign.
8. How Many Videos Should Be Made?
The number of videos created for your business’s video marketing campaign will be decided on based on:
- the campaign goals
- duration of the campaign
- platform distribution
Some video marketing campaigns may require 1 major, long form video produced as a centre piece, with numerous short form pieces to supplement it’s message.
Other campaigns may only require one single brand film.
9. How Long Does It Take To Produce A Video?
For a well produced, 90 second brand film, a general guideline is approximately 3 weeks from filming date, to delivery.
However, the timeline for video production is all project dependent.
Some projects will require 6-8 weeks of pre-production to be undertaken, multiple days of production, and 2 months worth of editing (post-production).
Others may only require a few days of pre-production, a day of production, and a few weeks of editing.
As part of the pre-production process, we communicate with you our expected project and delivery timeline so that you are transparent with expectations.
10. How Often Should We Update Our Video?
A brand film for a 3-month campaign may be used once and never again.
Alternatively, if a ‘This Is Us’ type film is created with your team, you may require an update every 12 months. This is to ensure the information included within is fresh and up to date – and includes your current staff to maintain authenticity.
The frequency of updates on your corporate videos will be dependent on the type of video produced, and the type of campaign it is being used in collaboration with.
Need A Hand Forging A Deep Connection With Your Clients?
It’s not always easy to forge a deep connection with your clients. Which is why we’re here to help.
Brand story films are your brand’s north star. They help you to make decisions internally, and act as the centrepiece of your marketing strategy.
If you’d like to learn more about how we can help you forge a deep, emotive connection with your consumer through a brand story film, contact us via:
didier@fixonmedia.com.au
+61 400 801 891
All the best,
Didier Le Miere
Director | Fixon Media Group