5 Reasons Why Your Brand Needs To Invest In Video Marketing
In a world with ever-changing digital dynamics, the ability of brands to be able to capture and harness customer attention online has never been more important. Brands are constantly seeking ways to connect with their customers. However, it is important to remember that in the modern age of marketing, the Immersion Age, your customers are also constantly seeking ways to connect with your brand.
One of the most effective ways to have you customers connect with your brand, and for you to connect with your customers, is through video marketing. As the consumption of video content continues to rise, it has become a mandatory part of all successful marketing campaigns.
But what are the actual upsides of investing in video marketing? Here’s a look at 5 reasons your brand should consider investing in video marketing.
Reason 1: Increased Engagement
Studies have shown that people retain 95% of the information shared in a video, compared to only 10% when they read the same information in text.
This makes sense. Video content is incredibly more engaging than still images or text. They contain all sensory variables: visuals, (for the eyes), audio, (for the ears), and storytelling (for the brain). Perfect for engagement.
This higher retention rate means that your brand’s message is more likely to stick with your audience, leading to increased engagement, improved interactions, and the building of a stronger brand relationship.
Reason 2: Higher Conversion Rates
Video content can significantly influence purchasing decisions and drive sales. Whether it be via an educational brand film, a film raising awareness for your brand’s core values, a testimonial or behind the scenes insight, the influence of video marketing should not be taken lightly.
Research indicates that publishing a video on a landing page increases conversions by up to 80%. This is all down to the ability of videos to convey trust, build relationships and provide a clear understanding of your brand’s product or service. In turn, this makes it far easier for potential customers to make informed decisions.
Reason 3: SEO Benefits
Search engines love video content on web pages. Incorporating videos into your website can improve search engine rankings and increase your visibility. This is not just on the main ‘search’ section of the engine, but also in the ‘videos’ section.
Videos encourage longer page visits, which is great for SEO, as this improves your website’s dwell time. Dwell time is the time spent on a page by a user, and can be increased by using videos on your website. The more a user watches your website video, the higher your dwell time will be.
Additionally, video content is likely to be shared on social media, which can provide important backlinks to your website, which will further boost your SEO efforts.
Reason 4: Brand Trust And Loyalty
Videos are a powerful tool for building brand engagement. Brand engagement is the strength of connection that a customer has to a brand. As connection is all about relationships, building trust and loyalty between your brand and your customers, is extremely important – just as it is in the relationships you have between your family and friends.
Through video, your brand is able to showcase your personality, share authentic stories and connect with your audience on a deeper level.
Videos containing behind the scenes insights, customer testimonials, education and subtle communication, all communicated via the engaging storyline of a brand film, can help your business to become humanised and create a sense of authenticity. This emotional connection fosters trust and builds long term loyalty, improving your brand engagement.
Reason 5: Versatility
Possibly the biggest benefit of video is its versatility. Videos can be used across a variety of platforms, and for a variety of purposes. From social media, to email campaigns, website content, advertisements (when done correctly) and as educational tools. The applications of video are endless.
This versatility of videos allows you to reach your audience at any time, wherever they are, and tailor your message to suit the relevant stage of the customer journey. Likewise, having a versatile asset like video can help to keep marketing costs down over the long run.
Video Marketing is no longer just an option for brands – it’s a necessary inclusion in any video marketing campaign, for business both small and large.
Through improved SEO, the building of trust and loyalty, relationships with your current and prospective customers, and it’s versatility, video marketing offers your brand the ability to enhance your marketing strategies and campaigns to drive tangible results.
Need A Hand Forging A Deep Connection With Your Clients?
It’s not always easy to forge a deep connection with your clients. Which is why we’re here to help.
Brand story films are your brand’s north star. They help you to make decisions internally, and act as the centrepiece of your marketing strategy.
If you’d like to learn more about how we can help you forge a deep, emotive connection with your consumer through a brand story film, contact us via:
didier@fixonmedia.com.au
+61 400 801 891
All the best,
Didier Le Miere
Director | Fixon Media Group