Opening The Deakin Business School To A New World Of Opportunities
The Deakin University Business School stands as one of Australia’s premier business education institutions, consistently ranked among the top business schools in the country.
With the prestigious AACSB accreditation the Deakin Business School is recognised for excellence in teaching, research, and business leadership.
With it global outlook, the Deakin Business School is constantly seeking to attract high-performing students from overseas, as well as build strong relationships with universities overseas.
To do this, the Deakin Business School needed a film to communicate exactly what they stand for, alongside what they can offer prospective international students and partner universities.
Client:
Deakin University
Year:
2024
Location:
Burwood, VIC
The Challenge
The Deakin Business School currently has over 500 strong partnerships with universities and companies in 65 countries.
To facilitate in generating more of these strong partnerships, the Deakin Business School often travel the globe hosting meetings and attending functions, to highlight what Deakin University can offer.
However, the team, led by Colin Higgins, Associate Dean of International Partnerships, and Amanda Pyman, Dean of the Deakin Business School, were finding their presentations were slowly becoming more ‘stale’ and wanted to add some energy.
Through our ongoing relationship with Deakin University, the Business School reached out to us to produce a brand film to communicate the excellence of the school, which could be displayed prior to their presentations at international gatherings.
The Solution
For the Deakin Business School, it was important to highlight 3 key areas:
- Their academic excellence, highlighted by their rankings, accreditations and educational offerings.
- Their facilities, and global partnerships which provide support and opportunities for their students.
- The success of their alumni, and the opportunities they gathered from being a Deakin Business School student.
With these aims in place, and a target market of both institutions and international students, we went away at producing a storyline and structure around their brand film.
Traditionally, a brand film should only target one audience. However, as their two target markets would benefit from being aware of the 3 focus areas, we decided alongside the Deakin marketing team that creating a film that could speak to both markets would not be a concern.
The film needed to be both entertaining, to build anticipation for their presentations, but also clear in communicating the 3 focus areas.
The Result
To achieve the desired outcome, we opted for a brand film supplemented by a voiceover, with interviews from both Colin Higgins and Amanda Pyman, as well as two Deakin Business School alumni.
Alongside the interview a-roll, we delved into the Deakin asset bank and utilised a variety of b-roll footage to produce the film.
To further enhance the film, we captured a few of our own drone shots.
Two versions of the final film were created: One featuring both alumni, and another only featuring a single alumni.
