CASE STUDY • TOURISM
How a Half-Day Shoot Helped Sell Out
Red Hill Candle Co's New Workshops
Red Hill Candle Co. is one of the Mornington Peninsula’s most loved tourism experiences. Their signature scented candles capture the essence of the region and are stocked in airports across Australia, adored by locals and travellers alike.
As the business evolved beyond candles into bespoke perfume workshops, charm-making experiences, and an expanded retail space, they needed video that could do justice to what they were building and give their audience a reason to show up.
They partnered with Fixon Media Group to bring the new chapter of Red Hill Candle Co. to life on screen.
CLIENT
Red Hill Candle Co
YEAR
2025
LOCATION
Mornington Peninsula, Victoria
SECTOR
Tourism
SERVICES
Social media Video, Brand Films
THE CHALLENGE
Capturing something sensory on screen.
The challenge with Red Hill Candle Co. is one that faces every premium experiential brand; how do you make someone feel the warmth, the scent, the creativity of an experience through a screen?
The new workshops were beautiful in person. The brief was to make them irresistible before anyone had walked through the door. Each video also had to serve a different purpose across social media, paid media, website, and television, while maintaining one cohesive brand identity across all of it.
THE sOLUTION
Five videos. One half-day. Every channel covered.
We designed a suite of five videos across a single half-day shoot, each built for a specific purpose.
A reel highlighting the new perfume workshops and the sensory experience behind them. A reel introducing the charm-making workshop, showcasing the creativity and joy it offers customers. A store showcase reel capturing the refreshed layout, new products, and in-store ambience. A 60-second hero video produced for media and television distribution. And a cinematic website feature film spotlighting the perfume workshop experience in longer form.
We used a mix of natural and artificial lighting throughout to reflect the sensory calm of the candle and perfume world, ensuring every frame felt warm, inviting, and true to the brand. Stand-in customers helped bring the interactive nature of each experience to life authentically.
BRAND FILM PRODUCED
MONTAGE OF FOOTAGE FROM THE FILMING DAY
THE RESULT
Sold out on launch day. On 9 News by the end of the week.
5
Videos
Produced
1
Half Day
Shoot
Sold Out
Workshop
Launch Day
9 News
Statewide
Television Feature
The campaign drove strong awareness ahead of launch across social media, with multiple videos reaching thousands of viewers in the days before the workshops opened. On launch day the new workshops sold out entirely. The 60-second hero video was picked up by 9 News, giving Red Hill Candle Co. statewide exposure they couldn’t have bought.
MOVING FORWARD
Local business. National reach.
Red Hill Candle Co. is exactly the kind of business that deserves to be discovered by more people. As a Mornington Peninsula-based company ourselves, helping a local brand reach a national audience holds special meaning.
The videos produced continue to serve the business across social media, paid campaigns, and their website. Content that keeps working long after the shoot day ended.
WORK WITH US
Ready to build something like this?
Whether you need a single film or a long-term content partnership, start with a conversation.