CASE STUDY • LIVE-STREAMING
Taking Chain Social's BFCM Summit
To A National Audience
Chain Social is one of Australia’s most successful media buying and digital marketing agencies, working with brands across the beauty and fashion sectors. Alongside their agency work, they run education events that have built a reputation for delivering genuine, practical value to marketers across the country.
For their 2025 BFCM Summit, a two-day event held in Melbourne’s CBD featuring speakers from TikTok, Pinterest, Meta, and Klaviyo, they needed a live stream production that would give their remote audience the same quality experience as the 150 people in the room. They had worked with Fixon Media Group before. They called us again.
CLIENT
Chain Social
YEAR
2025
LOCATION
Melbourne, Victoria
SECTOR
Corporate Event
SERVICES
Live-Streaming
THE CHALLENGE
The biggest Chain Social event yet.
The BFCM Summit was a step up from anything Chain Social had done before, a two-day program of back-to-back presentations from some of the most recognisable platforms in digital marketing. The in-person audience of 150 was sold out. But the opportunity was bigger than the room.
Chain Social wanted to extend the event to a national audience through paid live stream access, and capture every session for future use on their Kajabi education platform. The production needed to operate seamlessly across both days with no interruptions, no technical failures, and a broadcast standard that reflected the calibre of the speakers on stage.
THE sOLUTION
Two cameras, live graphics, and a recording that keeps earning.
We designed and executed a two-camera live stream integrated directly with Zoom Webinars, giving Chain Social full control over their paid remote audience while delivering a dynamic visual experience that went well beyond a static single-camera setup.
Live lower-third graphics introduced each speaker as they took the stage. Presentation slides and visuals were integrated into the stream in real time. High-quality audio mixing ensured every word landed clearly regardless of whether someone was in the front row or watching from a laptop in Brisbane.
After each day concluded, we delivered session-by-session video clips alongside the full replay recording, giving Chain Social a complete content library ready for upload to their Kajabi education platform. A single two-day event became an ongoing revenue stream.
THE RESULT
A flagship event delivered flawlessly across two days.
The BFCM Summit reached a national audience of marketers and brand leaders who couldn’t attend in person, expanding Chain Social’s reach well beyond what the venue could hold. The production ran without interruption across both days, delivering the broadcast-level experience their remote attendees had paid for.
The post-event content library gave Chain Social three separate revenue streams from a single event, in-person tickets, live stream access, and on-demand recording sales, and a bank of educational content that continues to serve their Kajabi platform audience.
MOVING FORWARD
A growing event that keeps getting bigger.
The BFCM Summit is now an established fixture in the Australian digital marketing calendar. Each year it grows, in audience, in speaker calibre, and in the value it delivers to the marketers who attend. We are proud to be the production partner that brings it to a national audience and ensures every person watching remotely gets the experience they came for.
WORK WITH US
Ready to take your next event further?
Whether you need a one-off broadcast or an ongoing live production partner, start with a conversation.