How To Forge Strong Relationships With Your Customers
In the current marketing landscape, it is easy to be overwhelmed by all the ever-changing strategies to get in front of your target market.
However, there is one aspect of marketing that has withheld generations, and is critical to every past, current and future marketing strategy.
This aspect, is relationships.
Relationships are all around us. From family, spouses and friends. But why are relationships in business, and those with your customers not talked about often, despite being so important?
Being able to forge strong relationships with your customers is critical to long-term brand loyalty, and ultimately, business success.
Emotions are what sales are made on
Not thought. Not information. Emotion.
It’s about how you make your customer feel, but not necessarily when using your product or service – it’s about how you connect with their emotions before using your product or service.
But how do you forge the deep, emotive connections with your consumers?
As a video production company, we’re going to focus on how you can do this through film, as this is the most effective method. However, it can be done in other forms such as written and audio, albeit in a less effective manner when compared with video.
To form a deep, emotive connection with your audience
You first must know the trigger in which your product or service pulls with your consumer.
As an example, the trigger for a café is not that they sell the best brunch meals in town. Their trigger is that they provide a space for families, friends and partners to interact, meet up in, and socialise.
This is therefore the perfect spot for them to forge a deeper connection with their audience.
Diving Deeper
To make this more relative, let’s hone in on one of our favourite café’s down where we’re based in Mornington.
SPK Mornington is situated right next to the Mornington Pier, overlooking Port Phillip Bay with views of the Melbourne CBD.
This is a spectacular spot for a café.
So how would they forge a deep connection with their target market through video?
Deep Connection
Whether it be through a brand story, or numerous pieces of content on social media, SPK will want to be highlighting the space they create.
One example of a reel may be the busy morning rush, where the café is filled guests, taking in the morning sun with a coffee.
Another, could be a photo of a family in conversation, smiles across their faces.
Both of these examples connects on the emotions of potential customers, drawing them into the feeling of warmth, that SPK is an attractive place to catch up in.
Notice how both of these posts have nothing to do with the type of food they sell. The quality of their coffee. It’s all about the space the create for connection.
And this is key. Don’t focus on what you sell. Instead, focus on your selling point.
To forge strong relationships with your customers, ones that are deep and emotive, you must pull on their emotions.
Need A Hand Forging A Deep Connection With Your Clients?
It’s not always easy to forge a deep connection with your clients. Which is why we’re here to help.
Brand story films are your brand’s north star. They help you to make decisions internally, and act as the centrepiece of your marketing strategy.
If you’d like to learn more about how we can help you forge a deep, emotive connection with your consumer through a brand story film, contact us via:
didier@fixonmedia.com.au
+61 400 801 891
All the best,
Didier Le Miere
Director | Fixon Media Group