CASE STUDY • EDUCATION
Three Films. One Day. How Academy Movement
Built A Video Suite That Works on Every Level.
Academy Movement is a not-for-profit organisation that partners with secondary schools across Victoria to establish and maintain high-performing sport academies. Through programs in cricket, rugby, AFL, and more, they use sport as a vehicle to drive student engagement, attendance, and long-term outcomes.
Their model works. But communicating why it works to the schools considering partnering with them, and to the students and families those schools are trying to attract, required content that could do the job at both levels simultaneously.
They approached Fixon Media Group to build that content suite from the ground up.
CLIENT
Academy Movement
YEAR
2026
LOCATION
Melbourne, Victoria
SECTOR
Education
SERVICES
Brand Films
THE CHALLENGE
One brief. Three audiences. Three distinct jobs to do.
Academy Movement needed three videos produced across two schools in a single day of filming, each serving a different purpose but all needing to feel connected to the same brand and mission.
The first was a brand film for Academy Movement itself, designed to recruit new school partners by communicating the program’s philosophy, outcomes, and impact in a compelling and authentic way. The second and third were school-specific case study films for Mickleham Secondary College and Glenroy College, each built to serve two audiences at once: as a proof-point for Academy Movement when pitching to new schools, and as a student enrolment tool for the schools themselves.
Every person who appeared on camera needed to serve the story. Every shot needed to work across multiple cuts. One day to capture it all.
THE sOLUTION
A multi-perspective approach built for maximum impact.
We structured the day around a single cohesive shoot across both schools, capturing all interviews and b-roll needed for all three films simultaneously.
At Glenroy College, where Academy Movement delivers an AFL academy program, we interviewed the principal, a student, and the AFL program coach. Three perspectives that together told the full story of what the program means at ground level.
At Mickleham Secondary College, where students participate in cricket and rugby academies, we interviewed the assistant principal, a parent, and Jimmy – the founder of Academy Movement – giving the Mickleham film both the institutional endorsement and the founder’s vision in the one piece.
All key talent appeared across the Academy Movement brand film as well, meaning the single day of filming produced everything needed for three distinct, fully realised videos without a single wasted moment on set.
BRAND FILMS PRODUCED
ACADEMY MOVEMENT BRAND FILM
GLENROY COLLEGE FILM
MICKLEHAM SECONDARY COLLEGE FILM
THE RESULT
Content that recruits schools and students at the same time.
The Academy Movement brand film now sits at the heart of the organisation’s school recruitment process. A cinematic, emotionally driven piece that communicates the program’s impact in a way that a brochure or presentation never could.
The Glenroy and Mickleham school films serve a dual purpose that makes them incredibly valuable assets. For Academy Movement, they are living proof of what the program delivers; real students, real educators, real outcomes, on screen. For the schools themselves, they are enrolment tools that give prospective students and families a genuine sense of what being part of an academy program looks like from the inside.
All three clients, Academy Movement, Glenroy College, and Mickleham Secondary College, responded with enthusiasm to the finished films.
MOVING FORWARD
A model built to scale.
Academy Movement is already offering the same video suite to other schools entering the program, with a new school engagement already confirmed. As the organisation continues to grow its network across Victoria, the films produced will continue to open doors and the model established on this shoot will be replicated with each new school partner.
It is exactly the kind of video content infrastructure a growing not-for-profit needs; scalable, purposeful, and built to keep working long after the shoot day ends.
WORK WITH US
Ready to build something like this?
Whether you need a single film or a long-term content partnership, start with a conversation.