Bringing Artistic Skating To A New Audience
Skate Australia is the national governing body for all skating disciplines in Australia, from speed and inline to figure and artistic skating.
For the 2025 Artistic Skating National Championships, Skate Australia partnered with Fixon Media Group to deliver a first-of-its-kind video campaign designed to elevate the sport’s visibility, grow social engagement, and attract new participants.
Client:
Skate Australia
Year:
2025
Location:
Dandenong, Victoria
The Challenge
Artistic skating is a visually striking yet underrepresented sport in Australian media. The challenge was to capture the energy, elegance, and technical skill of the athletes in a way that would appeal both to those already within the sport and to new audiences seeing it for the first time.
This project was inspired by our earlier work with the Victorian Athletic League, where we used same-day editing and storytelling-driven reels to build real-time excitement across social media. Skate Australia wanted to apply this same fast, modern approach to artistic skating.
The Solution
Across the week of competition, our team captured a range of performances and behind-the-scenes moments, working with agility to film, edit, and publish videos on the same day.
In total, we produced over 30 videos, each crafted to highlight the artistry, precision, and emotional intensity of the sport. These short-form reels were optimised for social media, ensuring they would perform strongly across platforms and attract attention beyond the existing skating community.
By combining cinematic visuals with on-the-run turnaround times, we created a steady flow of engaging content that kept fans connected throughout the week while amplifying the reach of the event.
The Result
The campaign has been a major success, with the videos achieving over 1 million views across social media to date, alongside an additional 2,000+ followers to the dedicated Australian Artistic Skating pages.
This unprecedented exposure has brought artistic skating into the spotlight, generating strong engagement across audiences and helping Skate Australia reshape how the sport is seen by the public.
Moving Forward
The success of this campaign marks a pivotal step in increasing awareness and participation in artistic skating nationwide.
For Fixon Media Group, it also reinforces our commitment to helping sporting organisations share their stories through cinematic, emotionally resonant video, and to bringing new energy and visibility to Australia’s most passionate sporting communities.