CASE STUDY • ELITE SPORT
How Fixon Media Group Brought
Artistic Skating To Over One Million People
Skate Australia is the national governing body for all skating disciplines in Australia, from speed and inline through to figure and artistic skating. For the 2025 Artistic Skating National Championships held in Dandenong, Victoria, they approached Fixon Media Group to deliver a social media video campaign that would do something the sport had never achieved before; put artistic skating in front of a broad national audience.
CLIENT
Skate Australia
YEAR
2025
LOCATION
Dandenong, Victoria
SECTOR
Sport
SERVICES
Social media Video
THE CHALLENGE
A visually stunning sport that almost no one was watching.
Artistic skating is one of the most technically demanding and visually compelling sports in Australia. It is also one of the most underrepresented in mainstream media. The athletes competing at the national championships were extraordinary, but their performances were largely invisible to anyone outside the existing skating community.
Skate Australia wanted to change that. The brief was to capture the week of competition in a way that would resonate with existing fans, attract entirely new audiences, and give the sport the kind of social media presence it had never had.
THE sOLUTION
Same-day content.
The approach was built on a methodology proven through our long-term work with the Victorian Athletic League – same-day editing and storytelling-driven short form content published in real time to keep momentum building throughout the event.
Across the week of competition, our team filmed, edited, and published every day. In total, over 30 videos were produced, each built to highlight the artistry, precision, and emotional intensity of the performances in a format optimised for Instagram, TikTok, and Facebook.
The combination of cinematic visuals and rapid turnaround gave Skate Australia a steady flow of content that kept their audience engaged throughout the week, while the quality of the footage pulled in viewers who had never followed the sport before.
THE RESULT
One million views. Two thousand new followers.
1M+
Social Media
Views
30+
Videos
Produced
2,000+
New Followers
Gained
1 Week
Of
Competition
The campaign delivered results that were unprecedented for Australian artistic skating. Over one million views across social media, more than 2,000 new followers to the dedicated Australian Artistic Skating pages, and a level of public engagement the sport had never previously achieved.
For a national championship that had previously existed largely within its own community, the numbers represented a genuine shift in visibility.
MOVING FORWARD
A sport introduced to the audience it always deserved.
Artistic skating earned its audience this week, it just needed the content to reach them. That is the work Fixon Media Group does best: finding the story inside a sport that not enough people know about, and making it impossible to scroll past.
WORK WITH US
Ready to build something like this?
Whether you need a single film or a long-term content partnership, start with a conversation.