Behind the Scenes: Building Trust With Transparent Video Content
There’s certain types of video content that we each love consuming.
For me, it is behind the scenes content.
There’s something special about being able to peak behind the curtain and look inside the inner workings of a business, event, team or workspace, and learn about the cogs behind the scenes that make it tick.
Behind the scenes content has always been a favourite of mine to consume. But it is also one of my favourite to produce as well.
If you’re looking for a way to build trust, create transparency, and connect with your audience on a human level, this is one of the most underrated and underused video types you can produce.
And the best part?
- It’s simple to create
- It’s light on resources
- It keeps your team energised
- It builds credibility, without the hard sell
Let’s break down why I believe behind the scenes video content is a content pillar every marketing team should be considering this year.
1. It’s Simple to Produce
Behind the scenes content doesn’t require a studio, a production crew, or hours of scripting.
Most of the time, all you need is:
- A phone
- A quiet(ish) space
- A clear reason for filming
That could be:
- Giving a tour of your workspace
- Showing how a product is made
- Sharing a team discussion or creative brainstorm
- Capturing part of an on-site project
These moments already exist. You just need to document them.
There’s no pressure to make them “perfect” – because that’s not the point. They’re meant to feel genuine.
2. It Keeps Your Content (and Team) Fresh
Our premium service offering at Fixon Media Group is a 12+ month video marketing strategy.
One of the most common challenges clients come to us with is their marketing team struggling to maintain momentum with long-term video content. After a few months, the pressure to keep coming up with fresh ideas week after week sets in – and creative fatigue kicks in hard, hence why they reach out to us for help.
Behind the scenes content offers a way out of that cycle.
Every piece feels fresh because every day inside your business brings something new.
You’re not manufacturing content – you’re simply documenting what’s already happening. And because it’s reactive and real-time, your feed stays dynamic, varied, and most importantly, sustainable.
It gives your team some breathing room, keeps creativity flowing, and still delivers consistent, high-impact video content.
3. It Builds Trust with Customers
People don’t trust faceless brands. They trust people.
Behind the scenes content puts the human side of your business on display. It helps prospects and customers get to know your team, understand your process, and see the care that goes into what you do.
It’s not about showing how perfect everything is – it’s about being open.
When a customer can see how a product is made, meet the team behind it, and witness the real effort that goes into each decision, they feel closer to your brand.
And that builds trust in a way that no scripted advertisement can.
4. It Acts as a Visual Case Study
You could write a thousand words about what you do… Or you could show it in action.
Behind the scenes videos often end up functioning as visual case studies.
They show:
- Your process
- Your attention to detail
- Your team’s capabilities
- Your customer-focused mindset
Whether you’re walking through a production setup, showing the rollout of a campaign, or capturing the experience of working with a client, these moments show proof, not just claims.
In B2B especially, where the sales cycle can be longer and more relationship-driven, this kind of proof builds credibility fast.
BONUS BENEFIT: It Encourages Internal Buy-In
One hidden benefit of behind the scenes video?
It often leads to stronger internal engagement.
When your team sees themselves or their work represented, it builds pride in the brand. It also encourages more people to get involved, share content, and help grow your company’s reach organically.
I’ve seen it myself with my team and the behind the scenes content we create for our social media. At the start, the team were very hesitant of being involved in the behind the scenes content. Now, they love taking part, often coming up with concepts for different types of videos and sharing the content to all their social media pages.
You’re not just building trust externally with behind the scenes content – you’re strengthening your internal culture too.
Final Thoughts
Behind the scenes video content is real, refreshing, and reliable.
- It doesn’t burn out your team
- It’s low-lift and low-cost
- It brings customers closer to your brand
- And it proves your value in a way that’s natural, not forced
In 2025, where audiences are more discerning and sceptical than ever, transparency is your competitive edge.
Use it.
Want Some Help In 2025?
At Fixon Media Group, our team specialise in capturing the emotions that resonate with your customers and transforming them into powerful, captivating brand films designed to connect with your audience.
If you’re looking to create impactful brand films and short-form video content in 2025, feel free to get in touch with our Melbourne based video production team.