Helping Marketing Girlies Across Australia Enter Into Their 'Career Girl Era' With Chain Social
Chain Social are Australia’s leading brand and digital marketing agency for fashion, beauty and lifestyle ecommerce brands.
In November of 2023, Chain Social took over Federation Square’s, The Edge, for a 3-hour marketing career-accelerating masterclass.
During the event, CEO and Founder of Chain Social, Shelby Van Zwol, alongside ex-Head of Social at MECCA, Jessie Wright, shared their ultimate cheat codes to help marketing girls across Australia fast track their career, and enter their ‘Career Girl Era’.
However, with the limited in person capacity of The Edge, Chain Social were seeking a live-streaming provider to transmit the event to a national audience.
Client:
Chain Social
Year:
2023
Location:
Melbourne, Victoria
The Challenge
The Edge, Federation Square holds a capacity of 450 attendees.
With the magnitude of knowledge being shared by Shelby and Jessie, Chain Social recognised the opportunity to share these insights to a wider audience across Australia.
To do this, a live-stream would need to be produced.
Chain Social reached out to our team at Fixon Media Group to assist with the live-stream’s production.
The live-stream required multiple camera angles, and it was important for hold slides to be displayed during the stream, as halfway through the event, a brief intermission would be taking place.
It was also incredibly critical that the stream be “pay per view” only, and that guests who purchased a live-stream ticket couldn’t not share the live-stream link with non-paying friends.
The Solution
To ensure a secure, non-shareable live-stream was to take place, we recommended the solution of Zoom Webinar.
Here, Chain Social were able to hold full control over who joined the live-stream.
Firstly, keen attendees would need to register via Chain Social’s Eventbrite page.
From here, after paying their registration fee, attendees would receive an email with the Zoom webinar details.
Typically, these Zoom webinar login details could still be shared with others who have not purchased a ticket.
However, to ensure “pay per view” was enabled, when setting up the Zoom Webinar, the option for ‘allow participants to use multiple devices’ was switched off.
As a result, only one device per registration could be used.
In terms of the live-stream, we provided a simple two-camera solution, with one wide angle and one tight angle.
This allowed for an immersive experience for viewers at home, compared to a traditional one camera approach, which can often time bore viewers.
Hold slides were incorporated within the live-stream.
The Result
The Career Girl Era masterclass was a tremendous success across all aspects.
Chain Social, Shelby and Jessie, were successfully able to share their vast knowledge to an in-person audience of 450, plus hundreds more online via our live-stream.
As a result, Chain Social were able to create additional revenue sources, both through selling tickets for live-stream attendees, and also via selling copies of the live-stream recording, post-event.
We are proud to have been able to work alongside a fellow Mornington local business, and to have produced a live-stream that shared pivotal knowledge and expertise to those new to marketing, across Australia.
Moving Forward
We look forward to continuing our collaboration with Chain Social in the years to come, proving live and on-demand coverage of their major events.