CASE STUDY • EDUCATION
How the Deakin Business School Brought
New Energy to Its International Partnerships Program
The Deakin University Business School is one of Australia’s premier business education institutions, holding the prestigious AACSB accreditation and recognised globally for excellence in teaching, research, and business leadership.
With over 500 partnerships across universities and companies in 65 countries, the Business School operates on a genuinely international stage. Their team travels the globe, attending conferences, hosting meetings, and building the relationships that bring high-performing international students and partner universities to Deakin.
They came to Fixon Media Group because their presentations needed to match the ambition of the institution behind them.
CLIENT
Deakin University
YEAR
2024
LOCATION
Burwood, Victoria
SECTOR
Education
SERVICES
Brand Films
THE CHALLENGE
World-class institution. Presentations that weren't keeping up.
Led by Colin Higgins, Associate Dean of International Partnerships, and Amanda Pyman, Dean of the Deakin Business School, the team had built an impressive global network through years of relationship-building and travel.
But the presentations they were using to open those conversations had become stale. In rooms full of senior academics and institutional decision-makers from around the world, the opening impression needed to do more. They needed a film that could walk into a room before anyone had said a word and immediately communicate the excellence, energy, and opportunity that Deakin represents.
THE sOLUTION
A film built to open doors.
The brief required us to communicate three things simultaneously; academic excellence, world-class facilities and global partnerships, and the real-world success of Deakin alumni.
Unusually, the film also needed to speak to two distinct audiences at once: prospective partner universities evaluating Deakin as a collaborator, and high-performing international students considering it as a destination. Rather than diluting the message, we worked with the Deakin marketing team to find the through-line that made both audiences feel directly addressed, and landed on the alumni story as the connective tissue. Their journeys spoke to students dreaming of what was possible and to institutions wanting proof of what Deakin produces.
The film combined interview-led a-roll from Colin Higgins, Amanda Pyman, and two Deakin Business School alumni with b-roll drawn from the Deakin asset bank and our own drone footage captured on campus. Two versions of the final film were produced. One featuring both alumni and one featuring a single alumni, giving the team flexibility across different presentation contexts.
BRAND FILM PRODUCED
THE RESULT
A film that walks into the room first.
The finished films gave the Deakin Business School a powerful opening asset for their international engagements; content that sets the tone before a single slide is presented and ensures the first impression of the institution is one of energy, credibility, and ambition.
MOVING FORWARD
A continued partnership.
This project came through an ongoing relationship with Deakin University, one that has seen Fixon Media Group support multiple teams and briefs across the institution.
As the Business School continues to grow its global footprint, the films produced will continue to open conversations that the team then has the expertise and relationships to close.
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