How To Humanise Your Brand Through Video Marketing
In the modern Age of Marketing, known as the ‘Immersion Age’, humanising your brand is not just a strategy; it’s a necessity.
Through the power of video marketing and brand films, businesses have a unique opportunity to showcase the human side of their brand, fostering authenticity, relatability, and emotional connection with their audience.
With consumers, clients and customers alike, all being bombarded with countless marketing messages every day, standing out from the crowd requires more than just showcasing your products or services.
It demands establishing a genuine connection with your audience — a connection that resonates on a human level.
Why You Should Humanise Your Brand
Establishing a genuine connection with your audience is paramount for any business. Humanising your brand through video marketing can significantly enhance this connection, leading to several benefits:
Greater Connection With Your Clients
By showcasing the human side of your brand through video content, you can forge a deeper emotional bond with your audience. Unlike traditional advertising, which often feels impersonal, videos allow you to convey authenticity, personality, and empathy, fostering a stronger connection with your clients.
People Buy From People, Not Brands
In a study by Salesforce, 84% of customers said that being treated like a person, not a number, is very important to winning their business. Humanising your brand through video marketing enables you to put faces behind your products or services, making your brand more relatable and trustworthy in the eyes of your audience.
Increased Relatability
Consumers are more likely to engage with brands that they can relate to on a personal level. Through authentic storytelling and genuine interactions in your videos, you can showcase the human side of your brand, making it easier for your audience to connect with your message and values.
The Real Business Results That Occur For Humanised Brands
Humanising your brand through video marketing and brand films can yield several positive outcomes:
Increased Customer Loyalty
When customers feel emotionally connected to a brand, they are more likely to remain loyal over time.
Dove’s ‘Real Beauty’ campaign is a prime example of how humanising a brand through video marketing can lead to improved customer loyalty.
By featuring real women with diverse body types and promoting body positivity, Dove struck a chord with its audience on a deeply emotional level.
The campaign’s powerful videos resonated with viewers worldwide, fostering a sense of connection and loyalty among consumers who appreciated Dove’s commitment to celebrating real beauty
Increased Sales/Revenue
According to a study by Animoto, 64% of consumers say that watching a marketing video on Facebook has influenced a purchase decision.
Blendtec’s viral “Will It Blend?” video series is a testament to the power of video marketing in driving increased sales and revenue.
By showcasing the durability and performance of its blenders through entertaining and unconventional demonstrations, Blendtec captured the attention of millions of viewers.
The videos not only garnered widespread attention and engagement but also translated into tangible results, with Blendtec experiencing a significant boost in sales following the success of the campaign.
How To Humanise Your Brand Through Video
To humanise your brand effectively through video marketing, consider implementing the following strategies:
Create brand films that raise awareness for your brand’s core values and beliefs
Use storytelling techniques to create compelling brand films that showcase the human side of your business. Highlight your company’s mission, vision, and values in a way that resonates with your audience on an emotional level. I recommend checking out Dove’s brand films as an example of this.
Utilise testimonials as social proof
Feature real customers sharing their positive experiences with your brand in video testimonials. Authentic customer testimonials serve as powerful social proof, helping to build trust and credibility with potential customers.
Tell relatable stories that evoke emotion
Create video content that tells authentic, relatable stories that resonate with your target audience. Craft a film around one of the impacts of your brand’s product or service, and aim to evoke emotion and create meaningful connections with your viewers.
Have your customers do your marketing for you
Encourage user-generated content by inviting your customers to share their own videos featuring your products or services. User-generated content not only humanises your brand but also serves as authentic endorsements from satisfied customers, effectively leveraging peer-to-peer recommendations.
Humanising your brand through video marketing is not just a marketing strategy; it’s a powerful tool for building authentic connections with your audience, driving engagement, and ultimately, achieving business success.
By showcasing the human side of your brand, sharing compelling stories, and fostering emotional connections, you can cultivate a loyal customer base that resonates with your values and beliefs.
Need A Hand Forging A Deep Connection With Your Clients?
It’s not always easy to forge a deep connection with your clients. Which is why we’re here to help.
Brand story films are your brand’s north star. They help you to make decisions internally, and act as the centrepiece of your marketing strategy.
If you’d like to learn more about how we can help you forge a deep, emotive connection with your consumer through a brand story film, contact us via:
didier@fixonmedia.com.au
+61 400 801 891
All the best,
Didier Le Miere
Director | Fixon Media Group