Sound design is one of the most critical pieces of effective video production. Without it, you risk not engaging your target audience.

Recruitment is no longer just about filling roles. It’s about building belief. The role of video in recruitment has never been more important.

Behind the scenes video content is one of the easiest and less-taxing types of video content to produce. We explore why it is so powerful.

Sales and marketing are departments that should supplement each other, but are often misaligned. Video can assist in bridging that gap.

DIY video production is often perceived as being easier than outsourcing. However there are hidden costs to consider before making a choice.

I see a strong connection between short and long form video and sales. We discuss the relationship between the sales cycle and video content.

When it comes to video metrics, most marketers first think of likes, comments, and views. But there are far more crucial metrics to track.

A multi-platform video campaign can range from a simple repurposing of an existing video asset to a far more complex video marketing strategy

Repurposing video content is one of the best methods in reducing marketing team burnout and keeping costs low. Here are two methods.

Discover how Apple’s 2024 Christmas Brand Story Film reached 51 million views by focusing on relatability and emotion.

In 2024, LinkedIn released the LinkedIn Video Feed. Two of my posts went ‘viral’. This is the analysis of why, so you too can go ‘viral’.

Learn why a Brand Story Film is the most powerful asset for B2B marketing in 2025, and why your company needs one.

Discover the video marketing trends that you and your company need to be aware of in 2025, and transform your business’s video campaigns.

Discover how short form content can drive emotional engagement and builds customer loyalty. Learn why it’s key to your brand’s growth.