How To Minimise The Impact Of Video Production On Your Day-To-Day Work
Planning a video shoot for your company doesn’t have to derail your business.
Whether you’re preparing for a product launch, creating customer testimonials, or crafting a brand film, it’s possible to balance production needs with your team’s everyday responsibilities.
By taking the right steps, you can ensure minimal disruption to daily operations while still achieving high-quality video content.
Here’s how CMOs and marketing managers can make video production seamless, without it becoming an obstacle.
Strategic Pre-Production Planning
Pre-production is arguably the most critical stage in reducing workplace disruption during a shoot. This phase involves crafting a detailed production plan that aligns with your company’s schedules, goals, and resources.
Work with your video production company to create a detailed schedule that covers everything from location scouting to equipment setup. Avoid key business hours, plan around any peak periods, and incorporate breaks when necessary.
This collaborative effort ensures that the video production team understands when your staff are needed and when they’re not.
Additionally, clear communication with the production team allows you to use internal resources, such as marketing staff or executives, efficiently without tying them up for too long.
Designated Filming Areas
One common pain point during video production is the use of shared spaces in your office, which can interrupt daily work.
To avoid this, designate specific areas for filming well in advance. Whether it’s a meeting room, reception area, or an outdoor location, pre-plan these areas to keep the flow of work undisturbed.
If your company operates in a large facility, consider utilising spaces that aren’t actively in use. Some companies even choose off-site filming locations to remove the chance of workplace interference entirely.
Minimal Staff Involvement
While internal staff bring authenticity to videos, involving too many team members can strain their daily responsibilities.
If your production requires staff participation, opt for a minimal number of people or reserve them for key segments like leadership interviews.
Alternatively, consider using professional actors or voiceover artists where possible. They can maintain the quality of your video, while allowing your employees to remain focused on their core tasks.
Time-Efficient Filming
Long shoots can be taxing on both your staff and the production crew. However, there are ways to cut down filming time without sacrificing quality.
Multi-camera setups, for example, allow the production team to capture different angles in a single take, reducing the need for repeated scenes.
Also, shooting smaller segments with detailed shot lists keeps the process streamlined. This way, the team knows exactly what needs to be captured, allowing the day to progress efficiently.
When filming interviews or having a clear script and talking points can keep the process focused, shortening the time required from each participant.
Keep Your Team Informed Without Overloading Them
Choose key stakeholders to liaise with the video production company. This approach allows for quick decision-making without involving too many people.
Create a clear communication plan that outlines deadlines, team responsibilities, and any critical milestones. Tools like shared calendars or project management software can help everyone stay on track while keeping disruptions to a minimum.
Maximising Efficiency While Achieving High-Quality Content
Video production is an important part of any marketing strategy, but it doesn’t have to come at the expense of your team’s day-to-day work.
Strategic planning, minimising staff involvement, and effective time management can all contribute to a smooth production process.
The right video production partner will understand your needs and craft a plan that fits seamlessly with your operations, ensuring that your marketing objectives are met without unnecessary disruptions.
Ready to start your next video production without the headaches?
Contact our Melbourne based video production company and let’s discuss how we can help you create high-quality video content without disrupting your business.