CASE STUDY • SPORT
How Rehab Plus Built
A Consistent Digital Presence
Rehab Plus is a remedial massage therapy practice with locations in Kew and Burnside Heights, with an additional arm covering strength training and sprint coaching. The business is built around Deeya, the principal therapist, whose expertise and client relationships are at the heart of everything the practice does.
In 2025, Rehab Plus engaged Fixon Media Group on a 12-month retainer to produce social media video content with a clear goal: increase enquiries and, over time, give Deeya the ability to reduce her client load without the business suffering for it.
CLIENT
Rehab Plus
YEAR
2025 - Present
LOCATION
Melbourne, Victoria
SECTOR
Allied Health
SERVICES
Brand Films, Social Media Video
THE CHALLENGE
Practice built on personal relationships.
Remedial massage therapy is a referral-heavy industry. Word of mouth is the strongest currency a therapist has, and Deeya had built a loyal client base on the strength of hers. The challenge was extending that reach beyond the existing network without losing the personal, trusted quality that made the practice what it was.
Ten reels per month needed to do several things at once. Attract new enquiries from people who had never heard of Rehab Plus. Reinforce trust and credibility with existing clients. And communicate the breadth of what the practice offered, from remedial massage through to strength training and sprint coaching, in a way that felt cohesive rather than scattered.
THE sOLUTION
Educational, credible, consistent.
We produced ten reels per month across the retainer, covering the full range of Rehab Plus services. Some focused on the massage therapy side of the practice, showcasing techniques and treatment approaches in a way that built credibility with prospective clients. Others covered the strength training and sprint coaching arm, broadening the audience the content could reach.
A significant portion of the content took an educational approach, producing short videos explaining how to perform specific exercises or giving clients more context around their current health position. These reels have proven particularly useful beyond the social media feed, with Deeya sharing individual videos directly with clients as a practical resource during and between appointments.
We also produced a client testimonial video for Rehab Plus, giving the practice a piece of content that spoke directly to the experience of working with Deeya from the perspective of a long-standing client.
BRAND FILM PRODUCED
THE RESULT
A consistent presence.
The retainer has delivered steady, incremental growth across Rehab Plus’s social channels, with Instagram growing from 345 to over 600 followers. This figure doesn’t necessarily represent explosive growth, and that was never the primary measure of success.
The more meaningful outcome has been the role the content plays in the day-to-day running of the practice. Having a library of professional video content that Deeya can point clients toward, whether to explain an exercise, reinforce treatment advice, or give a new enquiry a sense of who she is and what the practice stands for, has added practical value beyond what a follower count can capture.
MOVING FORWARD
Content that works in the room as much as the feed.
The Rehab Plus retainer is a good example of social media content doing something more nuanced than chasing numbers. The videos produced over the past 12 months have become part of how the practice communicates with its clients, not just a way of reaching new ones. That is a different kind of value, and one that compounds over time.
WORK WITH US
Ready to build something like this?
Whether you need a single film or a long-term content partnership, start with a conversation.