CASE STUDY • TOURISM
How Squires Loft Mornington
Stay Front of Mind Through Video
Squires Loft Mornington is one of the Mornington Peninsula’s most respected restaurants. Known for premium cuts, an exceptional wine list, and a dining room that sets the standard for the region, the brand occupies a clear position in the market and has worked hard to earn it.
Since November 2023, Fixon Media Group has been their social media video partner on a monthly retainer, producing a consistent stream of short form content that keeps the restaurant visible, desirable, and top of mind for the diners who matter most.
CLIENT
Squires Loft Mornington
YEAR
2023 - Present
LOCATION
Mornington, Victoria
SECTOR
Tourism
SERVICES
Social media Video
THE CHALLENGE
Keeping a premium restaurant exciting.
A restaurant is one of the hardest subjects in social media video. The menu changes, but the room largely does not. The food is beautiful, but the same angles get tired quickly. And for a brand positioned at the premium end of the market, the usual social media playbook, trending audio, fast cuts, gimmicky hooks, was simply not an option.
Squires Loft had a clear brand identity built over many years. The content had to respect that. Every reel needed to feel like it belonged to the brand rather than borrowing from whatever was performing well on the algorithm that week.
The goal was never to chase viral moments or manufacture sudden spikes in bookings. It was to build the kind of consistent brand presence that keeps a premium restaurant busy month after month, without the peaks and troughs that come from doing nothing and then doing everything at once.
THE sOLUTION
Premium content. Consistent output.
We began the retainer in November 2023 producing ten reels per month, each crafted to showcase the quality of the food, the drinks, the service, and the space. Every piece of content was created within the brand’s guidelines, holding to a sophisticated, refined visual style that reflected where Squires Loft sits in the market.
Over time the cadence moved to five reels per month, a more sustainable output that allowed each piece to be given more attention without compromising the consistency of the schedule.
The creative challenge every month was finding something fresh inside a space that, by its nature, does not change dramatically from week to week. That meant looking harder. The light at a certain time of day. The way a particular dish was plated. A moment between staff and a guest. Small details that, when filmed well, say something true about the experience of dining there.
None of it was trendy. All of it was deliberate.
EXAMPLES OF SOCIAL MEDIA VIDEOS PRODUCED
THE RESULT
Consistent visibility.
The social content produced for Squires Loft Mornington has supported a broader marketing strategy built around one simple principle: stay front of mind for the right people, all the time.
Premium restaurants do not need viral moments. They need a steady, credible presence that reminds their audience why they chose them last time and gives them a reason to come back. The retainer has done exactly that, contributing to consistently strong bookings without the unpredictability that comes from inconsistent content output.
MOVING FORWARD
A retainer that compounds over time.
The longer a content relationship runs, the more it compounds. The first month of content builds the foundation. The twelfth month builds on everything that came before it. By the time a new diner finds the Squires Loft page, there is a body of work that communicates the brand clearly, consistently, and at a standard that matches the experience they will have when they walk through the door.
That is what a retainer is for.
WORK WITH US
Ready to build something like this?
Whether you need a single film or a long-term content partnership, start with a conversation.