CASE STUDY • SPORT
How Fixon Media Group Took The
Tas Carnivals to Over 1M+ Views
The Tasmanian Athletic League runs some of the most prestigious professional running carnivals in the country. The Hobart Gift, the Devonport Gift, and the Burnie Gift, collectively known as the Tas Carnivals, attract elite athletes from across Australia each December and represent a significant moment on the professional running calendar.
In 2024, Fixon Media Group was engaged to cover all three carnivals with social media video content, bringing the same approach that had transformed the VAL’s and SAAL’s digital presence to Tasmania’s biggest racing events.
CLIENT
Tasmanian Athletic League
YEAR
2024
LOCATION
Hobart, Devonport, Burnie, Tasmania
SECTOR
Sport
SERVICES
Social media Video
THE CHALLENGE
Three carnivals. Five days.
Professional running carnivals are fast, unpredictable, and unforgiving to cover. Races are decided in seconds, the best moments happen without warning, and the window to capture something worth publishing is narrow.
Across three separate carnivals in three different Tasmanian cities over five days, the TAL needed social media content that could extend the reach of each event well beyond the crowd that showed up on the day.
THE sOLUTION
Race highlights, mic'd up athletes, and drone footage.
We produced a mix of content formats across all three carnivals, built around what works for professional running audiences and what had already proven its value through our VAL work.
Race highlight reels captured the key moments from each gift, edited and published quickly to keep pace with the momentum of the event while it was still fresh. Mic’d up videos put viewers inside the experience, hearing from athletes in the moments before and after their races in a way that a highlight reel alone cannot deliver. Drone footage gave each carnival a cinematic scale that communicated the size and significance of the events to audiences who had never attended.
Across all three carnivals, over 30 reels were produced and published, maintaining a consistent presence across the TAL’s social channels throughout the entire December carnival season.
THE RESULT
One million views and climbing.
1M+
Views Across
All Platforms
30+
Reels
Produced
3
Carnivals
Covered
5
Days Of Travel
And Filming
The campaign generated over one million views across the three carnivals and continues to grow. For a state-based athletic league covering regional events, this kind of reach represents a significant shift in how far the sport’s content can travel.
MOVING FORWARD
Taking Tasmanian running to a national audience.
The Tas Carnivals have always attracted elite talent. The 2024 coverage gave them the audience to match. As professional running continues to grow its national following, the TAL now has a proven content model to build on each December.
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