The Role Of AI In Modern Video Production & Video Marketing
With AI being hot on the minds of most people, whenever I attend business events and networking groups, I commonly get into a conversation about AI, where frequently a question asked to me is:
"Do you think AI is going to take over your industry?"
The short answer. No. Not entirely.
But like every industry, those who learn how to use AI to their advantage will stick around, and those who don’t? They’ll likely be replaced.
The long answer? Let’s dive into it — and explore the role of AI in modern video production and video marketing.
Why AI Video Production Matters For Marketers In 2025
If you’re responsible for marketing in a brand across the sport, education or tourism industries, video is probably already one of your most valuable tools.
But producing high-quality, consistent content, especially in-house, isn’t easy.
You might be facing:
- Pressure to produce more content, more often
- Limited internal resources or time
- A need to scale video without sacrificing quality
This is where AI has become a genuinely helpful partner.
It’s not here to replace strategy, storytelling, or the human touch, but when used correctly, it can ease bottlenecks and help your team focus on what matters most: audience connection, message clarity, and brand growth.
Pre-Production: Where AI Saves Time and Headspace
Planning video content can be incredibly time-consuming, especially if your team is small or spread thin across other campaigns.
If you’re filming in-house, and not outsourcing production to a studio like Fixon Media Group, AI can help lighten the load:
- Draft early scripts: Whether you’re producing a student testimonial, destination feature, or athlete profile, AI can generate initial scripts, tagline variations, or voiceover options to help get ideas flowing faster.
- Generate shot lists: Based on a rough script or outline, AI tools can suggest sequences, camera angles, transitions, and framing that bring structure to your shoot day.
- Create basic storyboards: AI-generated visuals make it easy to get early buy-in from internal stakeholders, whether that’s school executives, tourism partners, or sporting directors. It’s a faster path to alignment and approvals.
Production: Still a Human Game (And That’s a Good Thing)
Let’s be clear – AI can’t replace what happens on location.
Filming a tourism piece in the Grampians? These still require people behind the camera and in front of it.
That said, AI can still support your production team by:
- Auto-transcribing interviews live, making post-production faster
- Assisting with scheduling by tracking light or weather conditions
- Helping with shot logging to stay organised on multi-day shoots
But the direction, connection, and tone, that’s still best left to humans. That’s where your brand’s authenticity shines.
Post-Production: Where AI Is Most Powerful Right Now
This is the space where AI is already making a big impact, especially for marketing teams managing high-volume content.
AI tools can now:
- Edit and extend music: Match music perfectly to the video’s length without awkward looping or cuts.
- Auto-grade and colour correct: Platforms like Adobe Sensei or DaVinci Resolve now offer smart colour balancing, helping even basic footage look professional.
- Generate captions and transcripts instantly: Not only does this improve accessibility, but it also improves retention (especially on mobile).
- Reframe for social: Turn a horizontal interview into a vertical reel for TikTok or Instagram with AI-based subject tracking. No re-edit required.
- Clean up audio: Got wind noise in a coastal tourism clip? Echo in a basketball stadium? AI can isolate and polish the audio with surprising accuracy.
For teams producing across multiple platforms, this means less time in post, more consistent output, and higher production value without extra headcount.
What This Means For Your Brand
Let’s not sugarcoat it – if you’re not producing video content consistently, you’re falling behind.
Your audience expects it. Your competitors are doing it.
And the brands who win in sport, tourism and education will be those who stay visible, relevant, and emotionally connected.
AI isn’t a shortcut, but it’s a smart lever. Used well, it allows your team to:
- Produce more content without burning out
- Maintain brand consistency across all channels
- Improve video quality without relying on expensive software or advanced training
- Move faster and stay agile in a fast-changing content environment
Final Thoughts
Video will continue to be one of the most effective ways to build connection, trust, and brand loyalty in sport, tourism, and education.
And while the storytelling must still be human, AI can support your process in ways that help you move faster, reduce creative fatigue, and create better results long-term.
At Fixon Media Group , we’ve been integrating AI into both our pre-production and post-production workflows. And when balanced properly with human insight and creativity, we’re seeing a real lift in both efficiency and quality.
If you haven’t yet explored how AI could support your video marketing, now is the time.
Want Some Help In 2025?
At Fixon Media Group, our team specialise in capturing the emotions that resonate with your customers and transforming them into powerful, captivating brand films designed to connect with your audience.
If you’re looking to create impactful brand films and short-form video content in 2025, feel free to get in touch with our Melbourne based video production team.