CASE STUDY • SPORT
How Fixon Media Group Captured 350,000+ Views
At UniSport Nationals 2025
UniSport Australia is the national governing body for university sport, responsible for delivering competitive and inclusive sporting experiences for students across the country.
The 2025 UniSport Nationals brought together over 6,000 athletes across more than 30 sports for a full week of competition on the Gold Coast. It is one of the largest university sporting events in Australia and one of the most logistically complex to cover.
UniSport partnered with Fixon Media Group to elevate their social media presence during the event and capture the energy, personality, and scale of the Nationals in real time.
CLIENT
UniSport Australia
YEAR
2025
LOCATION
Gold Coast, Queensland
SECTOR
Sport
SERVICES
Social media Video
THE CHALLENGE
Scale, speed, and personality. All at once.
With events running simultaneously across multiple venues over six days, the challenge was capturing the full breadth of the competition without losing what makes UniSport Nationals special; the culture, the camaraderie, and the sense that this is unlike any other sporting event in the country.
UniSport needed content that went beyond recapping results. They needed video that would drive social media engagement in real time, inspire FOMO in universities and students who weren’t there, and showcase both the competitive and social sides of the week, all delivered fresh, every day.
THE sOLUTION
A fast-turnaround production workflow built for live events.
We designed a production approach around speed without sacrificing quality. Content was captured, edited, and delivered on the run throughout the week, keeping UniSport’s channels active and capitalising on live momentum as each day unfolded.
Across the six days we covered more than 30 sports and produced 55 videos including short form reels for each sport and gender category, highlights from the Opening Ceremony and UniFest celebrations, and candid vox pops with athletes that brought authentic student voices to the surface.
The workflow ensured that by the time each day ended, the content from it was already live, giving UniSport’s audience a reason to keep coming back.
THE RESULT
350,000 views. One week. Thirty sports.
350K+
Social Media
Views
55
Videos
Produced
30+
Sports
Covered
6
Days Of
Coverage
The campaign delivered outstanding reach across UniSport’s social channels, with the content successfully capturing both the competitive intensity and the social energy that define the Nationals. The videos positioned the event as a must-attend experience for university athletes nationwide and continue to serve as promotional material for future years.
MOVING FORWARD
Content that keeps working after the final whistle.
The 55 videos produced across the week will continue to serve UniSport Australia well beyond the 2025 Nationals. As recruitment and promotional tools for future events, they represent exactly what strategic event coverage should be; content that captures a moment and extends its life long after the moment has passed.
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