Video Marketing Tips & Insights

Discover practical strategies and expert advice to strengthen your video marketing.

These tips are crafted for business leaders and marketing professionals looking to deepen brand impact, covering everything from brand film frameworks and short-form content, to modern marketing trends and production FAQs.

A basketball hits a caged fence, as it looks to go through a makeshift basketball hoop made out of a crate.
Brand Story Tips
Didier Le Miere

Why Your Product Is Reducing Your Brand Engagement

By focusing on your brand’s product or service, as opposed to how it makes your customers feel, could be reducing your brand engagement.

Reebok are exemplary in their use of modern marketing. This Reebok short film teaches all businesses how they should be communicating with their customers.

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Short Form vs Long Form. When Should Your Business Be Using Each Type Of Content?
Brand Story Tips
Didier Le Miere

When To Use Short And Long Form Content

If you’ve ever thought about when is the best time to use short or long form content, you’re not alone. There’s actually a very simple answer. It’s all to do with the sales cycle and your customer’s journey.

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Daily Marketing Insights

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