How To Communicate Your Brand's Core Values Through Content
One of the hardest things to do through content is to transmit your brands core values and beliefs.
This is not just a case of explicitly stating what it is you value or believe in as a business. Often, this can come off as being superficial, and not genuine.
As is the case with all modern marketing strategies, you need to be pulling attraction to your product or service, not pushing attention.
Core Values And Beliefs at apple
One of the ways to do this, is through transmitting your core values and beliefs.
For example, let’s look at Apple.
They have stated on their website that three of their core values are:
To believe in the simple, not the complex.
To believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
And to believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.
Do They Show These Values?
Now, if we look at the content they put out online, does it align with their brand values and beliefs?
The first thing we notice on their Instagram, is that their posting process is not complex.
They rarely post. Generally once every 2 days.
Compare this to the pressure that we hear constantly saying we must post daily, Apple’s approach is much more simple.
So that ticks the box of the first core value.
Building On Beliefs
If we look at the individual posts, you’ll notice one commonality.
Their content is all user generated.
Why?
Because it allows them to collaborate with their users, to cross pollinate groups.
In doing so, they can be innovative in the background, as their manpower is not tied up in creating reels – they let their users do this for them.
Then, if we look at the ‘saying no to thousands of projects..’ value, we can see that they are saying no to creating reels (projects) and their own content, to instead focus in on what is truly meaningful to them – their customers.
Notice how their core values are shown online, but not explicitly?
This is the perfect method for pulling attraction.
However, highlighting your brand’s core values and beliefs is only part of the greater picture of branded content and film.
The other part is in relation to brand story films, which you can learn about in our next blog post.
Need A Hand Forging A Deep Connection With Your Clients?
It’s not always easy to forge a deep connection with your clients. Which is why we’re here to help.
Brand story films are your brand’s north star. They help you to make decisions internally, and act as the centrepiece of your marketing strategy.
If you’d like to learn more about how we can help you forge a deep, emotive connection with your consumer through a brand story film, contact us via:
didier@fixonmedia.com.au
+61 400 801 891
All the best,
Didier Le Miere
Director | Fixon Media Group