How to Tell Your Brand Story in Under 60 Seconds
Every marketer has been told to “tell your brand story”. But how do you actually do it? We share our framework for you to use.
The Psychology Behind Video Marketing Success
Video marketing uses a number of psychological tools to call on viewers to take action. Here’s how we use psychology to generate results for our clients.
What Does It Actually Mean To Humanise A Brand?
Humanise a brand. What does that actually mean? How do you do it? Today we explore our 4-step framework to humanise your brand through video.
Simple & Effective: The Art Of The One Shot Brand Film
The one shot brand film is one of the most effective videos to create. Here’s how Bond’s used one to launch their new US market campaign.
Why Sound Is the Secret Weapon in Your Video Marketing
Sound design is one of the most critical pieces of effective video production. Without it, you risk not engaging your target audience.
The Role Of Video In Recruitment
Recruitment is no longer just about filling roles. It’s about building belief. The role of video in recruitment has never been more important.
Behind the Scenes: Building Trust With Transparent Video Content
Behind the scenes video content is one of the easiest and less-taxing types of video content to produce. We explore why it is so powerful.
Using Video to Bridge the Gap Between Sales and Marketing
Sales and marketing are departments that should supplement each other, but are often misaligned. Video can assist in bridging that gap.
The Hidden Costs Of DIY Video Production
DIY video production is often perceived as being easier than outsourcing. However there are hidden costs to consider before making a choice.
The Relationship Between Short And Long Form Video And Sales
I see a strong connection between short and long form video and sales. We discuss the relationship between the sales cycle and video content.