DIY video production is often perceived as being easier than outsourcing. However there are hidden costs to consider before making a choice.

I see a strong connection between short and long form video and sales. We discuss the relationship between the sales cycle and video content.

When it comes to video metrics, most marketers first think of likes, comments, and views. But there are far more crucial metrics to track.

A multi-platform video campaign can range from a simple repurposing of an existing video asset to a far more complex video marketing strategy

Repurposing video content is one of the best methods in reducing marketing team burnout and keeping costs low. Here are two methods.

Discover how Apple’s 2024 Christmas Brand Story Film reached 51 million views by focusing on relatability and emotion.

In 2024, LinkedIn released the LinkedIn Video Feed. Two of my posts went ‘viral’. This is the analysis of why, so you too can go ‘viral’.

Learn why a Brand Story Film is the most powerful asset for B2B marketing in 2025, and why your company needs one.

Discover the video marketing trends that you and your company need to be aware of in 2025, and transform your business’s video campaigns.

Discover how short form content can drive emotional engagement and builds customer loyalty. Learn why it’s key to your brand’s growth.

Learn the key short-term KPIs that will help your video marketing campaigns stay on track for long-term results.

Discover the key steps in video post-production, from footage digest to optimisation, and why it’s crucial for your marketing success.

Discover how to minimise the disruption of video production to your business operations while still achieving high-quality content.

Video pre-production can be complex. Here’s a fuss free guide for marketers to help them understand the process of video pre-production.

As CMOs and marketing teams, learning how to set clear, measurable KPIs for video marketing is key to driving success in your campaigns.