Using Video to Bridge the Gap Between Sales and Marketing
Sales and marketing are departments that should supplement each other, but are often misaligned. Video can assist in bridging that gap.
The Hidden Costs Of DIY Video Production
DIY video production is often perceived as being easier than outsourcing. However there are hidden costs to consider before making a choice.
The Relationship Between Short And Long Form Video And Sales
I see a strong connection between short and long form video and sales. We discuss the relationship between the sales cycle and video content.
3 Video Metrics Every Marketer Should Track
When it comes to video metrics, most marketers first think of likes, comments, and views. But there are far more crucial metrics to track.
How To Plan A Multi-Platform Video Campaign
A multi-platform video campaign can range from a simple repurposing of an existing video asset to a far more complex video marketing strategy
Repurposing Video Content: Maximising ROI In 2025
Repurposing video content is one of the best methods in reducing marketing team burnout and keeping costs low. Here are two methods.
Why Millions Have Resonated With Apple’s 2024 Christmas Film
Discover how Apple’s 2024 Christmas Brand Story Film reached 51 million views by focusing on relatability and emotion.
The TikTokification of LinkedIn: What It Means for Video
In 2024, LinkedIn released the LinkedIn Video Feed. Two of my posts went ‘viral’. This is the analysis of why, so you too can go ‘viral’.
Why Your B2B Brand Needs a Brand Story Film
Learn why a Brand Story Film is the most powerful asset for B2B marketing in 2025, and why your company needs one.
Video Marketing Trends To Watch In 2025
Discover the video marketing trends that you and your company need to be aware of in 2025, and transform your business’s video campaigns.