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A helicopter landing on an Australian Defence Force Aircraft Carrier.

What You Can Learn From The ADF’s Recruitment Videos

Brand Story TipsBy Didier Le Miere18/04/2024

Crafting effective recruitment films is one of the toughest tasks in marketing. But the ADF make it look easy. Here’s how.

6 young girls from the Mount Martha Soccer Club create a circle and place their right hands in the middle on top of each other.

How To Create A Brand Film

Brand Story TipsBy Didier Le Miere28/03/20242 Comments

Brands like Nike and Qantas are exemplary in their creation of brand films. But how can your brand create a brand film? This is how.

A pupil of Evoke Early Learning attempts to throw a basketball.

How To Humanise Your Brand Through Video Marketing

Brand Story TipsBy Didier Le Miere19/03/2024

What do blending iPads in a smoother blender and drawing sketches of people both have in common?

They both humanise your brand. Here’s how.

Angus Robert of Fixon Media Group using a film slate to sync all cameras and audio during an interview film.

Navigating the Video Production Process In 2024

Brand Story TipsBy Didier Le Miere11/03/2024

The video production process is a fun and exciting time for marketing teams. Here’s what to expect when hiring a video production company.

A drone shot of Melbourne's skyline on a summer's afternoon. The Yarra river can be seen in the bottom left of frame, turning into the middle of frame.

How To Use Video To Improve Your Brand Engagement In 2024

Brand Story TipsBy Didier Le Miere29/02/2024

Modern marketing requires your brand to build genuine relationships with your customers. We explain how video can help you achieve this.

The set of a corporate film in a Melbourne building, featuring 3 lights, 3 cameras, a standing interviewer on the right hand side of frame, and a seated interviewee central.

Why Video Marketing Is Essential For Brands In 2024

Brand Story TipsBy Didier Le Miere22/02/2024

As we analyse the marketing landscape of 2024, there is one key message: video marketing is essential for building customer loyalty.

A large container ship can be seen on the ocean's horizon at sunset.

The Marketing Landscape In 2024

Brand Story TipsBy Didier Le Miere20/02/2024

How does the marketing landscape look in 2024, and how does this impact your brand’s marketing success in 2024?

Around 50 sheep being chased by dog in a grass paddock.

How To Use Humour In Marketing To Engage With Your Customers

Brand Story TipsBy Didier Le Miere09/11/2023

Humour is one of the best tools of emotion to connect with your target market. How can you use humour to improve your brand’s marketing?

A young, dark-skinned boy on the edge of a 10m high diving board, looking at the pool below him. A text overlay says "Find Your Greatness".

Learning From The Best Marketing Campaign Of All Time

Brand Story TipsBy Didier Le Miere05/10/2023

In 2012, Nike was faced with a major problem. Adidas. This is the story of how Nike created the best marketing campaign in history.

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